Unifying the Live Events Industry: Locally, Nationally, Around the Globe

When:  Apr 16, 2019 from 11:00 AM to 1:00 PM (CT)
Associated with  Minneapolis/St. Paul Chapter


Our industry is changing. Quickly!

“Pinterest-educated” consumers, independent contractors, mergers and acquisitions, “Return on Experience”...these are just some of the “challenges” facing professionals in the live event space. What’s next? And what can/should we as individuals, businesses and associations be doing to foster the growth and professionalism of our craft?

Join ILEA President Sara Grauf, CSEP and past ILEA President Jodi Collen, CSEP for an interactive conversation about the current and future state of the live events industry. Working in small groups, we’ll venture to tackle a few tough questions:

Why we struggle with “professionalism” in the creative live event space, and what can we do about it?

Commoditization: what it is, what it means for our industry, and how to address price vs. value?

What should our industry and associations do to ensure our relevancy and strengthen our position in the global economy?

Mills Fleet Farm Parking Garage
Mill Quarter Parking Ramp


Grauf_Full.jpgSARA GRAUF

Senior Vice President, Event Strategy and Services
Giants Enterprises

Sara Grauf oversees the development and implementation of event strategy and services for the organization. Responsible for both baseball and non-baseball event activation, she played an integral role in the production of the organization’s three world series celebrations, managed the first-ever commercial spectator program for the America’s Cup, and recently lead the organization’s effort to secure and produce the 2018 Rugby Sevens World Cup. Grauf founded The Giant Race in 2010, which has evolved into annual health and wellness initiative for the club, operating in four cities and drawing 20,000 participants to the San Francisco events.

In addition to her event responsibilities, Grauf oversees the club’s spring training operations and training facility development, and will be responsible for public realm and parks programming for the new Mission Rock development.

Sara Grauf is the President of the International Live Events Association. She is also a member of the Board of Directors for Leadership San Francisco and serves on the board of Experience Scottsdale. A University of California, Berkeley graduate, Grauf lives in Walnut Creek with her husband, Dietmar and son, Kyle

Senior Director of University Events
Augsburg University

Jodi is the Senior Director of University Events for Augsburg University in Minneapolis, Minnesota. In her role at Augsburg, Jodi and her team plan and manage over 400 events that happen on campus including Homecoming, Commencement, fundraising galas, student events and speaking engagements/performances by visiting dignitaries and celebrities such as His Holiness the 14th Dalai Lama, United States President Jimmy Carter, Senator Hillary Clinton, Their Majesties the King & Queen of Norway, Bill Nye “The Science Guy”, Apple co-founder Steve Wozniak and hip-hop artist Macklemore. Additionally, she and her team oversee the implementation of major University initiatives and projects such as a recent name change and Sesquicentennial anniversary celebration .

Jodi has her Master of Tourism Administration (MTA) with a dual degree in event & meeting management & sport management from the George Washington University School of Business, and earned her Certified Special Event Professional (CSEP) certification in 2005. Additionally, Jodi is a past-president of theILEA Minneapolis-St. Paul chapter, served as the ILEA Regional Vice President for the Midwest Region (USA) from 2006-2008, member of the International Board of Governors from 2008-2006 and ILEA International President from 2015-2016




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Cancellation/ Refund/ No-Show Policy:  Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
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Canopy by Hilton
Minneapolis Mill District
708 3rd Street South
Minneapolis, MN 55415
Event Image